Archive for the ‘ Blogging ’ Category

The diary

Last night La Comédie à Genève organized “La Nuit du Journal Intime” where a new reading started every 15 minutes. Actors, politicians, media people, etc. were reading extracts from classic or anynomous diaries. When I was there, from 23 to 1 o’clock, there were quite a lot of people. I wonder how big the audience was in the small hours this morning? The Night finished at 7 o’clock this morning with a public breakfast accompagnies by music “concocted” by Lorette.

What did the event give me? I got a sense of the connection beween the classical diary and its online homologue, the weblog. It is possible to keep a personal diary that can be published in the future – of that Strindberg and Kafka were good examples last night – and not write too private things in there. As for the blog, one has to find a good balance between the personal touch, the urge to express oneself, and the relevance to the (possible) reader. I have myself been writing a personal journal since 15 years back and find it a great method for gaining some distance to one’s experoiences.

Another interesting thought I was able to pick up last night was that with the blog the reader is, for the first time in history, at equal level with the writer. There is not a large difference between the one who has the right to instigate the post and the ones who can comment on it.

As well, what I came to think of last night as I was listening to the actress Barbara Tobola read Caroline Dayer’s diary named “Je jette l’encre” was that a lot of the features that made me develop a passion for content management in 2001-2002, and that have failed to materialize, are now coming through with blogging. That people are now actually writing the texts in the browser is one example – in the content management systems that we hae implemented the texts are still writted inMS Word and send as emails to the people who should insert it in the system. Blogging is making use of content systems in a very down-to-earth way. I really like this. It is about humains mastering technology, in my view. 

The blog as a personal marketing tool

Does it work to blog in order to market oneself on the job market?

For sure. A well-done blog gives the reader a chance to get to know you better than at a job interview, and in more depth (if they are interested readers, that is).

And if you want to come across as knowledgeable in a field that you specialize in…yes, then it works great to write relevant posts in your blog. The posts should be well constructed and with relevant information, though.

Corporate blogging

Blogs, that are known to be personal diaries published on the net, have become fashionable for companies to run as well. How come?

Well, for several reasons it seems. Let’s take a look at the most evident ones.

  1. Google. That is, to get higher up in the search result of search engines. If you are not linked you don’t exist on the net.
  2. A direct relationship with customers. And this in a context that can build trust over time (something all the advertising in the world can struggle to accomplish).
  3. Marketing. Blogs are the good old “word of mouth” but on the net.
  4. Human voice. It is a great way for a company to provide a human face towards “the market”. 
  5. For internal communications purposes. It is a good way to foster creative brainstorming and other internal communication.
  6. Provide tips on potential new products/services. The commenting feature of the blog also facilitates feedback on existing products or services.

One of the most used methods used is to let an employee be the official representative blogger for company. The benefits of this is that a positive comment from a company employee is more likely to influence a person’s perception than external blogs or traditional media.

Of course, for an employee blog to be credible is that it must include positive and negative comments about the company and not appear to be merely a PR exercise.

More to come.

First one out

After having tried several other blogging platforms, I’ve settled for WordPress. This is where I’ll be.

It was at LIFT06, the gathering of web enthusiasts here in Geneva last week, that my interest in blogging really took off. And now when I ask friends and colleagues about blogging, I realize how difficult it is to comprehend what it is all about.

I’ve gotten an assignment from my company to check up on blogging, and I’ll put my findings here. Under the category “Blogging”.

Voilà. C’est tout pour l’instant.